policy brief free template word download

Scope creep can be a major problem for teams of all kinds. The first major way creative briefs help your marketing team is by clearly defining the scope of the project. It creates better team alignment on projects, reduces hiccups that can make a project go astray, and ensures the creative workflow runs more smoothly in a few different ways.Ī Creative Brief Defines the Project Scope Is a creative brief really necessary?Ī brief isn't about micromanaging your team, it's about planning and being clear on the boundaries of a project. You hire smart and talented people that you trust to complete their work. Download Our Bonus Creative Brief Templates.We're going to figure out your brand's creative briefs, once and for all. If doing that math makes you feel both nauseous and eager to get better systems in place, take some deep breaths and read on. How much time could you save if you applied that math to all of your projects? That means every 10 minutes you spend upfront planning a piece of content or other creative project, you can save over an hour of time actually completing the project. According to time management expert Brian Tracy, planning out your work ahead of doing it can save an estimated 25% of the time you'd spend on it. Things like documenting the company's content strategy and brand voice, planning out a content calendar in advance, and preparing briefs for creative projects can have huge long-term benefits, but in the moment they just aren’t the work we want to do.Īre you guilty of putting off any of the above? Most marketers have at one point or another.īut it's never too late to start improving your marketing systems and structuring them to include more work upfront. So we still have the tendency to undervalue the long-term consequences of, say, implementing the right systems in our marketing workflows.

With all that marketers have studied regarding this bias, you'd think it wouldn't be so easy for us to fall for it.

This is a case of what's known as present bias, or the tendency we humans have to overvalue immediate rewards and undervalue long-term consequences.Įconomists, psychologists, and marketers have been studying it and other cognitive biases since the early 20th century. I'm talking about the work you do at the beginning of a project to make the middle and end of it easier. So many marketers still underestimate the value of doing 'upfront' work.

Policy brief free template word download